House Good Rebranding

Finally liberated from a hard week's work, when I open the door of my home, I still see a scene after the bombing.

A clean and comfortable weekend life may only be seen in dreams....

Don’t be discouraged. In a life with modern technology, cleaning is no longer a time-consuming and fruitless chore like in the past. All you need to do to get it clean is a spray. Get ready to turn on your vacation mode and enjoy a wasteful life.



House Good mainly operates household cleaning related products. In the past, its sales model mainly focused on fast-selling live broadcast marketing and group buying channels. However, with the rapid growth of the business body, the choice of repositioning to enter the physical sales channel has been more mixed in the past. brand visual positioning.



In this brand update, we analyzed the difference in demand between fast sales and physical channels for quality life, and transformed the powerful advertising and irritating pictures that were common in cleaning products on the market in the past into low-cost products that can be integrated into the modern small family life style. Visual packaging re-starts the overall brand tone with a relaxed, unburdened and interesting visual experience, allowing cleaning products to break away from the chaotic, noisy and urgent brand experience of the past.