2024 | Professional

MUSE Design Awards Gold Winner

Liiz

Entrant Company

CLOUD SHEEP Studio

Category

Conceptual Design - Other Concept Design

Client's Name

CLOUD SHEEP Studio

Country / Region

China

Liiz, a new student at Daydream Academy, lives in the highly modernized and magical city of Daydream City.
Liiz's cartoon-like design shows her to be a girl who loves life, is full of curiosity, and is kind and smart. The design team hopes that Liiz can bring joy to people on a spiritual level, as well as eliminate the fatigue of work and relieve the stress of life. The design team enlarged the element of Liiz's braid to make it more suitable for a lovely woman and to be the best identifier of Liiz, while Liiz's favorite star, which symbolizes hope and childlike innocence, became the main element that adorned Liiz's clothing and accessories.
The collection revolves around Liiz's journey from her home to Daydream Academy and the subsequent events in Daydream City. The design team has turned Liiz's experiences in this city of fantasy and wonder into drawings and playthings that tell the story of Liiz's adventures with her classmates as they learn, live, and play together.

Credits

Founder & Designer
Zhihao Huang
Founder & Designer
Liyu Zheng
lllustrator
Yuting Liang
Modeler
Fei Yan
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