2024 | Professional

MUSE Design Awards Platinum Winner

Lidu 1308 Application Gift for World Heritage

Entrant Company

Chengdu Maosheng Packaging Design Co., Ltd.

Category

Packaging Design - Wine, Beer & Liquor

Client's Name

Country / Region

China

Lidu 1308 Application Gift for World Heritage, inspired by ancient Yuan Dynasty cellars, integrates various national treasure elements, seamlessly blending China's liquor heritage with its national collection of spirits. Modern industrial aesthetics offer a fresh sensory experience to this age-old product, crafting a distinct brand identity for Li Du.

The golden image of the national treasure cellar symbolizes Li Du Sorghum 1308's esteemed status as a national-level liquor treasure. At the bottle's base lie the prized treasures of Yuan Dynasty cellars, infusing each drop with eight centuries of history. Designed around this foundation, it vividly showcases the propagation of golden microorganisms, the passage of gilded years, and the nurturing process of golden liquor, fully embodying Li Du Sorghum 1308's exceptional quality.

In its design, the Lidu 1308 Application Gift for World Heritage follows the classic shape from 30 years ago, presenting a sleek and streamlined aesthetic that blends traditional charm with modern sophistication. Its gracefully curved lines evoke the rhythmic vitality of golden microorganisms, aligning with traditional philosophical concepts of fluidity, forming a unique fusion of modern aesthetics and traditional allure.

While pursuing visual artistry, this product also incorporates ergonomic design. The perfectly calibrated width and thickness ensure comfort and balance when held. The bottle neck is designed to be easy to open while preserving the aroma of the beverage, further enhancing the user experience.

The golden engraved letterpress bottle cap bears the inscription Yuan Dynasty Cellars, paying homage to the founders of Chinese distilled liquor. The meticulously arranged letterpress design embodies the weight of history while also conveying Li Du Sorghum 1308's profound respect and commitment to traditional craftsmanship.

Credits

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