2024 | Professional

MUSE Design Awards Gold Winner

Eastroc Water Boost Electrolyte Drink

Entrant Company

EASTROC BEVERAGE GROUP CO.,LTD.

Category

Packaging Design - Non-Alcoholic Beverages

Client's Name

Weiwei Jiang, Weiqiang Zhuang

Country / Region

China

Eastroc Water Boost Electrolyte Drink is a cutting-edge electrolyte drink formulated to replenish essential ions like potassium, sodium, and chloride. With an electrolyte content of ≥400mg per liter, it swiftly restores fluids lost through sweat, ensuring rapid absorption by the body in various sweating scenarios.

Since its launch, Eastroc Beverage has distinguished itself with a memorable brand name and a straightforward slogan, "Quickly Replenish Electrolytes". This strategy effectively communicates its hydration benefits and solidifies its position in consumers' minds.

Besides, its design plays a crucial role in artistic packaging innovation. The bottle's waistline strategically aligns with the golden ratio, blending aesthetics with ergonomic comfort. High-concentration white ink cleverly conceals labels, creating a seamless visual integration. Designed with a smiled-mouth shape, the bottle body enhances grip and usability, ensuring a comfortable hold. The anti-negative pressure feature further reinforces its durability and functionality, making it a pinnacle of thoughtful design in hydration packaging.

Available in classic flavors such as Grapefruit, Lemon, White Peach, and Lychee (featuring a zero-sugar formula for health-conscious consumers), Eastroc Beverage caters to a wide audience with packaging options including the popular 555mL and 1L sizes, as well as a new 380mL smaller format targeting young adults and on-the-go females. The refreshing Grapefruit flavor leads the charge in a vibrant blue and orange color scheme. This design not only evokes a sense of natural hydration but also highlights the product’s focus on active lifestyles. Color-coded lines establish a standardized look across its flavor range, maximizing shelf presence and consumer appeal.

With the athlete endorsements and targeted marketing campaigns to emphasize its role in hydration during sports and hot weather, the design resonates with its active and health-conscious consumer base. It is not just a drink, but a lifestyle choice that promotes health, vitality, and hydration for everyone, every day.

Credits

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