2024 | Professional

MUSE Design Awards Platinum Winner

Everlasting Beauty Of DunHuang

Entrant Company

Shenzhen Shengxi Cultural Communication CO.,Ltd.

Category

Packaging Design - Wine, Beer & Liquor

Client's Name

Country / Region

China

The wine packaging "Everlasting Beauty of DunHuang" is inspired by the millennia-old artistic legacy of the Dunhuang murals. It skillfully combines the rhythmic beauty of the ancient pipa with contemporary design language to embody both cultural history and avant-garde design. This design allows customers to enjoy good wine and the creative appeal of Dunhuang paintings while appreciating the beauty of traditional Chinese culture. It is more than just a wine container. We hope that "Falling Flowers and Flowing Strings" will communicate a contemporary interpretation of classical aesthetics while maintaining respect for traditional culture. The diverse forms and cultural significance of the pipa portrayed in Dunhuang murals served as the direct source of inspiration for the design. Each and every detail exhibits great creative merit and historical depth. The two flying apsara figures in the design represent the idea of harmonious coexistence between humans and nature and serve as a metaphor of how good wine and music can lift people above the ordinary. They also give spiritual freedom and joy. The wine bottle has a distinctive pipa shape with graceful curves and a sophisticated design. Every touch is a link to the past since the surface design mimics the texture and feel of the pipa through the use of three-dimensional relief methods. In response to the demand for sustainable development, the exterior box is composed of molded pulp that is safe for the environment. Wishes for a beautiful life are expressed through a fine crimson ribbon adorned with a flying apsara silhouette pendant, highlighting the painstaking attention to detail.

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