Shede —Jinsha Site Commemorative Spirits

This commemorative liquor features the Sun Bird, a legendary mythical creature in Chinese culture, as the theme, vividly interpreting the essence of ancient Shu civilization through artistic expression. Its packaging design stands as a pioneer in its kind, seamlessly blending the preservation and celebration of ancient Shu culture with a premium drinking experience.

Inspired by the artistic style of the Jinsha Site, this packaging design integrates the emblematic Sun Bird motif, and draws on the colors and textures of artifacts unearthed from the site, bringing to life the unique aesthetics of ancient Shu culture. The red packaging adorned with golden accents evokes the radiant vision of the Sun Bird soaring and gleaming gloriously beneath the fiery sun.

The detail design of the bottle revolves around themes of time passage and nature's cyclical rhythm. The bottle neck, shaped like an hourglass, transforms the mundane act of pouring into a momentous ritual, instilling each pour with a sense of time passing by. Etched onto the bottle's shoulder are the 24 Solar Terms, emblematic of seasonal transitions. This visual design echoes the eternal vitality of the Sun Bird, signifies the maturation process of the liquor, and expresses profound reverence and admiration for the natural order. The embedded Sun Bird motif on the cap implies that the bird encircles and soars as the cap twists open. The bottle base features a slightly raised relief of the Sun Bird, symbolizing its propitious guardianship over the ancient Shu region. The cap and the base form a visual duet, inviting consumers to delve into tradition and artistry.

The outer box, ingeniously designed to open like a pair of grand double doors, symbolizes the entrance to the mystic realm of ancient Shu culture and the legend of the Sun Bird. By integrating historical and cultural motifs into its design, the liquor packaging not only exudes distinctive allure among the marketplace, but also plays a pivotal role in preserving and passing down heritage as it effectively disseminates the cultural value of the ancient Shu civilization.