2024 | Professional

MUSE Design Awards Gold Winner

JINSHIYUAN /Zodiac Dragon Commemorative Liquor

Entrant Company

Shenzhen Hu Jinrun Design Consulting Co., LTD

Category

Packaging Design - Wine, Beer & Liquor

Client's Name

JIANGSU KING'S LUCK BREWERY JOINT-STOCK CO.,LTD.

Country / Region

China

"Pray for Jia Chen dragon year, offering a better life."



Dragon is a spiritual totem imprinted in the blood of the Chinese nation, and is a divine animal in

Chinese szodiac culture. 2024 is the Year of Jiachenlong in China. This package perfectly combines dragon culture and Oriental aesthetics, which is not only the inheritance of traditional Chinese culture, but also a beautiful blessing for the New Year's Dragon Hang Luck.

Dragon symbolizes power, wealth and good fortune.Auspicious dragon stands tall, holding wealth with five PAWS, implying stable wealth and stable career.



The posture of the carp jumping over the dragon gate symbolizes a positive and enterprising spirit. The two are static and dynamic, complementing each other, breaking the traditional majestic impression of the Chinese zodiac dragon and bringing it closer to consumers.

The eight dragons on the base fly straight up, with different expressions, respectively representing different life philosophies and containing profound historical and cultural heritage. In ancient China, people referred to China as Jiuzhou which means nine provinces.That's why the overall design of he Nine Dragons gathers together, symbolizing the continuous prosperity of China.

Credits

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