2024 | Professional

MUSE Design Awards Gold Winner

Low-Carbon Life

Entrant Company

CCB Fintech Co., Ltd.

Category

Conceptual Design - Green

Client's Name

Country / Region

China

Project Introduction

·Goal: "Low-carbon Life" is an interactive game, aiming to explore sustainable solutions through digital means and provide users with an educational and entertaining way to understand and practice the low-carbon lifestyle.

·Function: The game simulates environmental protection challenges in the real world, enabling users to experience through virtual operations how their behaviors affect the environment and obtain corresponding feedback.

·Interaction Mechanism: Users can accumulate environmental protection points both inside and outside the game by means of green travel, reducing waste, planting trees, etc. These points can not only improve the in-game environment but also be exchanged for rewards in real life.



Design Innovation

Combination of Digital and Ecology: The game uses virtual 3D scenes to simulate the deterioration of the environment. Users restore these scenes by performing various environmental protection tasks, thus visually seeing how their efforts have a positive impact.

Incentive Mechanism: Through the in-game point system, users' environmental protection behaviors are quantified. This not only enhances users' sense of participation but also enables them to realize the positive contribution of individual behaviors to the environment. Let users truly feel the impact and significance of participating in a low-carbon life on the environment and motivate them to participate more actively in low-carbon life actions. It solves the problems in the traditional model where users lack the intuitive feeling of participation and the impact of low-carbon behaviors on the environment, or the lack of quantification of the changes in the environment brought about by environmental protection behaviors.

Credits

DESIGNERS
Wending Zuo
DESIGNERS
Jinrong Zhu
DESIGNERS
Hui Chen
Guidance expert
Shusheng Lui
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