2024 | Professional

MUSE Design Awards Platinum Winner

Mayday Fly to 2022

Entrant Company

B'IN LIVE CO.,LTD.

Category

Conceptual Design - Entertainment

Client's Name

B'IN MUSIC INTERNATIONAL LIMITED

Country / Region

Taiwan

"Mayday Fly to 2022" was a poignant tour by Mayday amidst the COVID-19 pandemic. Originating from Taiwan's first no-audience online concert, "Mayday Live in the Sky," the tour's opening video begins in a small rehearsal room, transitions to an empty Taipei Stadium, and culminates in a concert with a live audience. This progression symbolizes the world gradually returning to normal after a temporary shutdown due to the pandemic.

Unlike their previous extravagant setups, this tour focused on pure imagery to convey genuine human emotions, emphasizing a people-centric approach. Visual concepts tackled global environmental issues, pandemic-induced social turmoil, everyday life, and reflections on human relationships. The performances aimed to inspire with the message "Stay brave, your breakthrough is near," allowing audiences to empathize and release pent-up emotions, thereby creating positive social value.

Through powerful visuals and heartfelt performances, Mayday deeply connected with their audience, offering comfort and hope during challenging times. The tour stood out not only for its artistic achievements but also for its emotional and social impact, reminding everyone of human resilience, unity, and the importance of understanding in overcoming adversity.



The concert prominently featured six classic songs: "Perfume," "Embrace," "World Crazy," "Braveness & Breakthrough Day," "Because of You," and "Life Has a Kind of Certainty," each depicting various aspects of society during the pandemic.

"Perfume" showcased global landmarks in muted tones, reflecting pandemic lockdowns. "Embrace" depicted deserted natural landscapes, symbolizing environmental benefits from reduced human activity. "World Crazy" used news imagery to highlight societal unrest. "Braveness & Breakthrough Day" focused on everyday heroes, encouraging perseverance and hope. "Because of You" explored interconnectedness despite physical distance. "Life Has a Kind of Certainty" used hands to symbolize life stages and commitments, emphasizing the enduring power of hope and love.

In essence, "Mayday Fly to 2022" transcended a mere concert experience, becoming a profound reflection on human experience and resilience, resonating deeply with audiences worldwide.

Credits

Concert Director
YuHsuan Wu
Concert Associate Director
SihJie Chen
Production Manager
TungHan Yu
Visual Director
YenChih Chen / YuHsiang Cheng / KuanWen Chen
Visual Design
YenChih Chen / YuHsiang Cheng / HuanSheng Chiu
Stage Design
YiJou Lin
Lighting Design
HsiangLin Wu / SsuChi Chen
Laser Design
ChenChieh Hsia / YuTe Hsu
Live Sound Design
ChihYang Chuang / ShihChieh Huang / LeungKing Au / YenKai Chuang
Superviser
CHOU YU YANG
More Platinum Winners
Interior
2024
MUSE Design Awards - Show Flat & Sales Center of Meilinghu Town Binhu Fengqing

Entrant Company

ICON INTERIOR DESIGN LTD(GUANGZHOU)

Category

Interior Design - Living Spaces

Concept
2024
MUSE Design Awards - Super Music Festival China 2021 stage design

Entrant Company

Artjoey Visual Communication Stage Design Company

Category

Conceptual Design - Exhibition & Events

Architectural
2024
MUSE Design Awards - Sea in Dream

Entrant Company

Tianjin Architecture Design Institute Co., Ltd. (TADI)

Category

Architectural Design - Residential

Product
2024
MUSE Design Awards - Beatbot AquaSense PRO / A100 PRO

Entrant Company

Beatbot Technology (USA) Co., Ltd.

Category

Product Design - Home Appliances