West Lake Beer

The upgraded packaging of West Lake Beer is not just a visual treat but a profound integration of West Lake's natural and cultural significance into its artistic design. This fusion not only enhances the beer's visual appeal but also imbues it with a cultural depth that transcends its identity as a mere beverage.

The packaging ingeniously incorporates iconic elements of the West Lake, such as the 'Melting Snow at Broken Bridge' and 'Three Ponds Mirroring the Moon', transforming each beer bottle into a representation of the West Lake's beauty. The "West Lake Beer" font design inherits the essence of the seal script while introducing bold innovations that integrate the script's steadiness with the graceful arch of the Broken Bridge. At the end part of specific brushstrokes or pivotal junctures, the font's strokes ascend lightly, resembling the soaring eaves of the mid-lake pavilion in West Lake. This feature reflects the grace and essence of Chinese architecture. Furthermore, the beer's label layout draws inspiration from Song Dynasty calligraphy, unfolding from right to left with a negative silhouette pattern featuring 'Three Ponds Mirroring the Moon'. This artistic approach of 'Leaving Blank Space' allows consumers to deeply appreciate the profoundness of Chinese aesthetics and the ethereal beauty of the West Lake while enjoying the beer. Notably, the 'Three Ponds Mirroring the Moon' stone towers have been strategically designed to represent the varying intensities of the beer flavours featured on the bottle.

Additionally, the outer box of the packaging is printed in a manner that exudes a modest and elegant visual appeal. Its delicate tactile experience conveys jade-like warmness and smoothness, further reflecting the cultural richness and high quality of the West Lake Beer brand.