2024 | Professional

MUSE Design Awards Silver Winner

Kuromi Stylish Down Jacket

Entrant Company

Bosideng Down Wear Co., Ltd.

Category

Fashion Design - Children's Clothing

Client's Name

Country / Region

China

The Bosideng Children Stylish Down Jacket, a co-branded product with the Kuromi IP, features a sweet and cool sense of chic and childlike element. In Kuromi's classic purple color, the back and the chest are delicately printed with the Kuromi IP and related patterns, emphasizing the childlike and personal element. Together with the Kuromi crossbody bag, children wearing the garment can socialize with their peers around the Kuromi theme, demonstrating the emotional and social values embodied in the Kuromi IP and fostering friendship among children. 

The garment boasts an innovative A-shaped silhouette fit, combined with the adjustable drawstrings at the hem, reinforcing the stylish and comfortable feel while ensuring wind resistance and heat retention. The 3D textured fabric delivers a premium feel, coupled with a soft touch, to create lightweight apparel. The crossbody bag uses soft velvet fabric for a delicate touch, adding a cute and lovely feel and reflecting Kuromi's sweet and cool profile. Additionally, the garment is filled with 5A antibacterial down for a child-friendly experience.

Credits

Bosideng Global Innovation Institute
Tao Lijuan
Bosideng Global Innovation Institute
Wang Dan
Bosideng Global Innovation Institute
He Wenbin
Bosideng Global Innovation Institute
Li Kun
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