American Academy of Audiology + HearTECH Expo

The design brief required us to closely replicate the luxurious Widex retail store experience in a compact, budget-oriented booth space. We were also asked to provide as many product demo stations as possible with ample spacing between so attendees can feel safe.



We chose an SEG fabric system strategy for a light weight, modular booth with easy I&D. Printed woodgrain fabric wall surfaces and a series of framed photographs were used to emulate the high-end retail environment. Oversized fabric mural surfaces emphasize lifestyle imagery from their marketing campaign. A serpentine counter surface flows throughout the booth creating ample area to demo the full array of products without feeling crowded.