2024 | Student

MUSE Design Awards Silver Winner

Unraveling the Mystery

Entrant Company

Chuqiu Zhu, Yuhan Long, Jiaxing Lv

Category

Packaging Design - Student Design

Client's Name

Country / Region

China

Our coffee gift box offers a unique fusion of art and coffee exploration. Inspired by the iconic Mona Lisa painting, each element of this gift box is meticulously crafted to reveal a pixelated portrait as you indulge in a journey through different coffee flavors and roasts.

The heart of our design lies in the packaging itself, a series of square, transparent coffee boxes. Each box contains a different type of coffee, ranging from Matcha Latte to Light, Medium, and Heavy Roasts, culminating in Black Coffee. What makes this gift truly special is how these coffees, varying in color due to their distinct roasting levels, collectively form an artistic masterpiece.

As coffee lovers enjoy their daily brew, they also reveal a part of the Mona Lisa portrait hidden at the bottom of each package. The gradual emergence of this pixelated artwork adds an element of surprise and anticipation with every sip. It transforms the act of coffee drinking into a captivating visual experience, where the appreciation of flavor parallels the unveiling of art.

Our coffee gift box is more than just a collection of beverages—it’s a testament to creativity, craftsmanship, and the joy of experiencing art through everyday rituals. It promises a journey of flavors and discovery, culminating in the complete unveiling of a timeless masterpiece. Discover the fusion of coffee and artistry like never before with our Mona Lisa's Coffee Diary.

Credits

Second Author
Yuhan Long
Third Author
Jiaxin Lv
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