Suntide Mimosas - Best Packaging 2024

Suntide Mimosas is a pioneer in the ready-to-drink (RTD) space, offering a fresh take on a classic beverage. Made with real juice and sparkling wine, Suntide’s canned mimosas are available in three original flavors: Classic Orange, Raspberry and Peach. The brand also recently launched its Tropics Variety Pack, showcasing four refreshing flavors – Passionfruit, Mango, Pineapple and Guava Strawberry – with fresh new packaging to match.

The Tropics Variety Pack packaging is designed to capture attention and delight the senses. Each variety pack contains eight 12-ounce canned mimosas, with four crowd-pleasing flavors. Featuring colorful labels, aesthetically pleasing fonts and custom sun-inspired graphics, the convenient and portable packaging draws consumers in and makes for the perfect companion to take on any outdoor adventure. The lively design reflects the joyful experience of enjoying a mimosa with friends and family.

Suntide was founded by three siblings, who each play a part in bringing the packaging to life. The overall look draws inspiration from the sun-drenched, vibrant spirit of California, where the brand is based. Every sip is a celebration of its coastal origins. The brand’s aspirational Instagram page highlights the product being enjoyed in idyllic outdoor locations to further entice consumers.

Keeping a pulse on industry and consumer trends, Suntide sought to develop packaging that not only stands out on the shelves but also resonates with consumers on a deeper level. The goal was to create a connection between the consumer and the product, ensuring that the moment they reach for a Suntide can, they feel the excitement and anticipation of a delightful drink. The design process prioritized both visual appeal and emotional impact, resulting in packaging that is as memorable as it is beautiful.

Sold in convenient packs of four, Suntide is perfect for any social gathering, offering a ready-to-drink solution that brings the celebration of mimosas to any occasion. The brand's innovative approach to packaging and its emphasis on quality ingredients makes Suntide a deserving contender for the Best Packaging award.