Daily Nut Series

As the nut market matures and consumers become more health-conscious, Three Squirrels, as the industry leader, has recognized a soaring demand for high-quality, nutritious, and fresh nuts. To reinforce its market leadership and meet consumers' growing expectations, the brand has taken several strategic initiatives. These include the establishment of a demonstration factory dedicated to producing nuts that not only meet rigorous health standards but also emphasize the fresh and natural qualities. In addition, the brand has comprehensively redesigned its packaging, aiming to forge an emotional connection with consumers through a visually compelling design. This effort underscores the brand's commitment to associating "Three Squirrels Daily Nuts" with the qualities of "being fresh and natural".

The highlight of this packaging upgrade lies in using refined printmaking art in its illustration design. Through meticulous brushwork and a vibrant color palette, this design evokes a refreshing and tranquil ambience of the forest. The three squirrels, distinct from the brand logo, have been reimagined with simple and sleek lines instead of complicated embellishments. This change underscores the squirrels' role as forest emissaries, reflecting the brand's persistent pursuit of natural beauty and its philosophy that products should be sourced from the forest and connect to the very essence of nature.

Design ingenuity extends to the packaging layout, aiming to provide concise and intuitive information for all age groups. Through a modular design, the packaging is divided into distinct sections, including "The Nuts of the World", "How to Eat Creatively", "Craftsmanship Advantages", and "Theme & Characters". And the related graphics are maximized to catch the eye and deliver comprehensive information at a glance. Therefore, consumers can easily understand the product and appreciate its qualities. Additionally, the packaging design prioritizes practicality, making it convenient for consumers to open and enjoy the nuts, as well as to store them for later consumption.