Master Lanting

Master Lanting is produced in the origin of yellow wine—Shaoxing. During the Eastern Jin Dynasty, Lanting in Shaoxing witnessed a gathering of 42 literati, led by the calligrapher Wang Xizhi. It was there that he created the "Preface to the Collection of Poems Composed at the Orchid Pavilion", a work that has long been revered as the unsurpassed model of cursive writing. Grounded in this rich heritage, this yellow wine packaging revolves around the “Orchid Pavilion Gathering” (Lanting Yaji), breaking the mold of conventional alcoholic beverage packaging designs while echoing the contented and refined life valued in Lanting culture.
The centerpiece throughout the entire packaging is an artwork titled "Purification Ceremony at Orchid Pavilion", illustrating a lively scene of literati indulging in wine and composing poetry alongside a meandering stream. This artful piece transport consumers back in time, immersing them in the graceful pleasure and cultural ambiance of the literati gathering. Upon opening the box, this exquisite artwork greets consumers, inviting them not only to taste the wine but also to appreciate the artistry. What consumers receive is not just a treat for the palate—it's a classic and refined journey through culture.
Borrowed from the esteemed calligraphic masterpiece—Preface to the Collection of Poems of the Orchid Pavilion" (Lantingji Xu) crafted by Wang Xizhi during the "Orchid Pavilion Gathering"(Lanting Yaji)—the product name "Lanting" is inscribed on the packaging in the original calligraphy script, exuding graceful fluidity in every brushstroke. More than simply showcasing the allure of traditional calligraphy, this design underscores the brand's deep cultural heritage. The colorway of this bottle is dominated by the azure hue mentioned in the calligraphy masterpiece, echoing the crystal clarity of the water sourced from the upper reaches of Jian Lake in Shaoxing, which is used for brewing. This visual cue also reflects the mellow and pure taste of the yellow wine.
Additionally, both the cups and the decanter are artfully molded after traditional yellow wine jars, embodying the brand's reverence for centuries-old brewing techniques.