2024 | Professional

MUSE Design Awards Silver Winner

Nature's Cleansing Harmony

Entrant Company

YAO JIAJUN / Shanghai Songgui Industry Co., Ltd.

Category

Packaging Design - Rebrand

Client's Name

YAO JIAJUN

Country / Region

China

This packaging design stands out with its fresh and minimalist style, coupled with a natural and eco-friendly concept. The entire box features a gentle green gradient, conveying the natural and organic attributes of the product, evoking thoughts of a fresh and healthy lifestyle. The round shape of the box not only provides a comfortable visual appeal but also fits perfectly in hand, making it convenient to use.

The patterns and typography on the packaging adopt a modern and minimalist style, with no excessive decorations, yet highlighting the brand's high-end and refined qualities. The top of the packaging box employs an innovative rotating design, ensuring the product's seal while adding an element of fun and convenience to its use.

It is worth mentioning that the design team focused on environmental protection by choosing biodegradable materials for the packaging, reducing the environmental burden and reflecting the brand's social responsibility.

Overall, this packaging design not only possesses strong visual appeal in aesthetics but also combines functionality and eco-friendliness, making it an excellent design that balances practicality and beauty.

Credits

Lead Designers
YAO JIAJUN
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