2024 | Professional

MUSE Design Awards Gold Winner

China's Heart Soars to the Sky Dream Taikonaut

Entrant Company

BEIJING QIAOHE SUNMAO CULTURE TECHNOLOGY CO.,LTD.

Category

Product Design - Toys

Client's Name

Country / Region

China

This product is a space-themed mortise-and-tenon block toy. This "astronaut" consists of 2,806 meticulously designed mortise-and-tenon blocks, with large-scale components, rich internal details, and an exclusive assembly method, all aimed at providing players with a new building experience.

We have innovated a multi-directional connection system for mortise-and-tenon structures (patented invention) based on traditional Chinese mortise-and-tenon techniques, creating a unique brand-specific block system. By combining traditional craftsmanship with modern design concepts, we showcase the perfect fusion of Chinese artisan spirit and innovative thinking.

The design inspiration for this building block toy comes from China's self-developed "Feitian" extravehicular spacesuit. It not only accurately reproduces the overall proportions, appearance, and color decoration of the spacesuit but also conveys national pride and reflects significant achievements in China's aerospace field, inspiring the younger generation to continue pursuing advancements in science and technology.

We are dedicated to creating a building block toy that embodies a uniquely Chinese way of connection. The mortise-and-tenon structure provides stronger structural stability, making the blocks less prone to falling apart. Compared to LEGO blocks, the uniqueness of mortise-and-tenon blocks lies in their ability to better simulate the structure of real objects, allowing players to experience a more intuitive three-dimensional building process that stimulates imagination and creativity.

Credits

Liang Chen
Chen Daya
Wang Ran
Sun Yuqian
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