2024 | Professional

MUSE Design Awards Platinum Winner

AIMA Laura

Entrant Company

Aima Manufacturing & Technology

Category

Transportation Design - Electric Vehicle

Client's Name

Aima

Country / Region

China

The design of Laura aims to create an electric vehicle that is “ultra-stable and ultra-comfortable,” meeting the high-quality travel needs of elite in their work and daily lives. In terms of innovation, Laura seamlessly integrates technology with personalized requirements by introducing features like cruise control and the Smart App + proximity unlock function. These innovations effectively reduce fatigue during long drives, enhancing both convenience and comfort. As a proponent of eco-friendly travel, the Laura electric vehicle significantly reduces carbon emissions from the outset, equipped with a high-efficiency 500W Bosch motor to provide a superior driving experience while minimizing energy consumption and environmental impact. In terms of aesthetics, Laura adopts a European retro style and exquisite craftsmanship, using low-saturation color schemes and chrome decorations that not only align with modern aesthetic trends but also attract consumer attention with a sense of elegance. In craftsmanship, Laura pays attention to details such as the hydraulic shock absorption system and ergonomically designed saddle, ensuring a smooth and comfortable driving experience. Overall, Laura represents not just an electric vehicle but a symbol of the high-quality lifestyle pursued by the elite.

Credits

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