2024 | Professional

MUSE Design Awards Gold Winner

QIAONAZI Panda Sachima

Entrant Company

Yishui Chenyang Food Co., Ltd.

Category

Packaging Design - Snacks, Confectionary & Desserts

Client's Name

Country / Region

China

QIAONAZI Panda Sachima takes the adorable panda as its design inspiration. The panda is a national treasure unique to China. Its unique appearance and gentle temperament are deeply loved by people all over the world. Ingeniously integrating this element into the product design embodies the beautiful vision that this long-inherited sachima will be favored and loved by more consumers like the panda.In terms of packaging design, the exquisite hand-drawn illustration of a panda holding sachima is used as a core element, conveying a friendly and cute atmosphere, which is more easily recognized by consumers. The product logo, panda image, and sachima elements are carefully laid out and integrated. At the same time, the contrasting design of black and white with red and blue further enhances the visual appeal, making the overall design vivid and eye-catching.QIAONAZI Panda Sachima boldly innovates on the basis of traditional sachima. It has continuously optimized and upgraded key processes such as pressing and cutting, successfully launching novel flavors such as yogurt strawberry, cheese strawberry, cocoa milk, and cocoa cheese. The packaging uses a 0.5+0.5 design to convey the flavors of sachima inside the package to consumers, which is very intuitive and interesting.The company has strict control over the selection of materials to ensure that all materials meet the standards of freshness and high quality. Every bite can feel the perfect fusion of wheat flour and milk. The sachima pattern on the packaging allows users to feel the quality of sachima and enhances their purchasing desire. The product adopts independent small packaging design, which is convenient for consumption and ensures the freshness and hygiene of the food.The product uses environmentally friendly and completely degradable paper box packaging, which is easy to disassemble and practical, and also reflects respect and protection for the environment. The simple yet exquisite packaging also makes it an excellent gift. Whether as a holiday gift or for daily sharing, QIAONAZI Panda Sachima can help consumers convey emotions and share happiness.

Credits

designer
Chen Jialei
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