2024 | Professional

MUSE Design Awards Silver Winner

UrbanUsher

Entrant Company

ANTA (CHINA) CO., LTD.

Category

Product Design - Travel Accessories

Client's Name

YOSHINARI SHUNSUKE, Fan Daowei, Lin Chen

Country / Region

China

The bottom 113-degree cross-extended vine-textured ribbons of the UrbanUsher is drawn from natural elements like vines and biomimetic orchid plants, seamlessly merging the essence of nature and technology. It is tailored specifically for urban dwellers, balancing both daily commutes and short business trips. With an emphasis on practicality and aesthetics, the innovative design ensures every journey is light, enjoyable, and effortless.

UrbanUsher is crafted with high-tech materials and superior craftsmanship. Its body uses 1800D low-elasticity PU recycled material, offering exceptional lightweight comfort, water resistance, and durability, ensuring long-lasting performance even in harsh environments. The base features 2520D TPU fabric, which is dirt-resistant and easy to clean, effectively protecting the contents of the bag, and providing outstanding overall reliability and performance.

Credits

YOSHINARI SHUNSUKE
Fan Daowei
Lin Chen
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