2024 | Professional

MUSE Design Awards Platinum Winner

Dream Blue Handicraft Class(10 Years)

Entrant Company

JIANGSU YANGHE DISTILLERY CO.,LTD.

Category

Packaging Design - Wine, Beer & Liquor

Client's Name

JIANGSU YANGHE DISTILLERY CO.,LTD.

Country / Region

China

The design of Dream Blue Handicraft Class(10 Years)retains the classic style of the Handmade Class series, establishing a signature product identity. The bottle features a sophisticated blend of deep teal and gunmetal hues, reflecting the rich, understated quality of baijiu and symbolizing the time-honored craftsmanship and tradition of artisanal brewing. The bottle inherits the classic teardrop shape, designed with a letterpress style and thoughtfully arranged text. The combination of deep teal and gold echoes the quality of the aged baijiu and cellar, conveying a sense of cultural depth.The front of the outer box continues the classic beauty of letterpress art, with intricate details crafted into a stamp shape emphasize the liquor's collectible value. The side of the box is adorned with a wood grain pattern, symbolizing the passage of time and echoing the vintage appeal of the aged baijiu and cellar.

Credits

Liandong Zhang
Jun Chen
Xueqian Zhang
Chenchen Li
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