2024 | Professional

MUSE Design Awards Platinum Winner

Wenwang Imperial Banquet·Chinese lmperial Etiquette

Entrant Company

Chengdu Maosheng Packaging Design Co., Ltd.

Category

Packaging Design - Wine, Beer & Liquor

Client's Name

Country / Region

China

Reverence reveals a world within, with China at its heart. The He Zun vessel embodies the spiritual symbol and historical witness of the Chinese nation. In collaboration with Maosheng Strategic Design, Anhui Wenwang Brewing presents the Wenwang Royal Banquet (China's Imperial Gift), inspired by the He Zun vessel. This top-tier imperial collection wine represents the pinnacle of the high-end Wenwang Royal Banquet brand.

The He Zun, a magnificent vessel from the Western Zhou period, adorned with exquisite taotie, banana leaf, and snake motifs, exuding nobility and majesty. Its name originates from its creator - the nobleman 'He' of the Western Zhou dynasty. What distinguishes the He Zun is its historical significance as the first artifact to record the term 'China,' thus becoming a crucial symbol in Chinese culture.

The Wenwang Imperial Banquet·Chinese lmperial Etiquette, inspired by the He Zun, showcases exquisite craftsmanship and grandeur with its luxurious black glaze and taotie motifs, complemented by a jade cong cover. Golden taotie decorations, square body with a round mouth, and angular double-panel decorations reflect the traditional concept of Heaven is round, Earth is square, aligning perfectly with the brand's pursuit of perfection and imbuing the vessel with a strong sense of dimensionality.

Wengwanggong Banquet wine, originating from the enfeoffment of emperor Wen of Zhou Dynasty and named after the banquet held in the royal palace, embodies a thousand years of brewing craftsmanship. It reflects the spirit of artisans' relentless exploration and innovation, employing 100 meticulous processes. Beyond crafting exquisite taste, it delves into a profound exploration and inheritance of Chinese culture. Acting as a bridge between past and future, it highlights the Zhou dynasty's magnificence and emperor Wen's wisdom, while also offering fresh insights into What defines China. Each brew pays tribute to our cultural heritage and represents our hopes for the future.

Credits

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