2024 | Professional

MUSE Design Awards Gold Winner

Jade Encounter with the River and Mountains

Entrant Company

Chengdu Times Fashion Art Design Co., Ltd

Category

Packaging Design - Wine, Beer & Liquor

Client's Name

Country / Region

China

The liquor packaging, Jade Encounter with the River and Mountains, is a harmonious fusion of traditional Chinese culture and modern design. At its core, this design celebrates the virtues of a gentleman, likened to the precious jade. Through an ingenious contrast of metal and porcelain, the packaging embodies the subtle balance between strength and gentleness—a quality highly cherished in Chinese culture.

Inspired by the cloisonné incense burner of the Qing Dynasty, the cap features a golden auspicious cloud pattern, emblematic of good fortune and happiness. And its exquisite openwork embodies the modesty and courtesy valued in Chinese culture. Such an openwork pattern design reflects the superior quality and taste of the liquor housed within, while also lending the cap a striking visual appeal and practical functionality. Crafted from azure porcelain, the bottle exudes an elegant and refreshing allure, with a texture as smooth and refined as jade. The upper part is encircled with patterns of plum blossoms, orchids, bamboos, and chrysanthemums, each rendered vibrant and distinctly layered through a decorative firing technique. These four kinds of patterns are imbued with profound significance in Chinese culture, symbolizing the virtues and lofty aspirations of a gentleman. At the base, the bas-relief motifs of undulating waves and majestic mountains evoke the poetic beauty of Chinese landscape paintings, immersing consumers in the tranquility and grandeur of nature.

The outer box is made from eco-friendly pulp, retaining its natural charm and texture to create a unique aesthetic. This material is also highly biodegradable, responding to the modern call for environmental sustainability. The front of the box features the brand name in metallic relief, exuding a sophisticated and upscale aura. This design is further complemented by an embossed silhouette of the bottle, creating a cohesive visual connection between the packaging and the product inside. The tactile pleasure of the embossing also adds a premium feel to the user experience.

Credits

Xiaohu Feng
Xian Huo
Lei Wang
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