2024 | Professional

MUSE Design Awards Silver Winner

"One Tea, One Painting" Hand-Draw Tea Gift Collection

Entrant Company

Fujian Suicang Network Technology Co., Ltd

Category

Packaging Design - Non-Alcoholic Beverages

Client's Name

Chen Ting

Country / Region

China

"One Tea, One Painting" Hand-Draw Tea Gift Collection is a series of tea gift sets featuring original hand-drawn illustrations, each telling the unique story behind China's diverse tea culture. Housed in round cans, reminiscent of mid-20th century state-run tea factory samples, this collection brings a touch of nostalgia with a modern twist.

The design is minimalist, set against a pure white background with intricate black-and-white line drawings that capture the essence of each tea's origin. Every tea has its own illustration, meticulously researched and inspired by the historical period and regional culture associated with it.

For example, Liu’an Guapian tea, which thrived during the Qing Dynasty, is depicted with figures dressed in Qing-era attire against the local mountainous scenery. The artwork highlights the unique roasting technique "Lao Huo," preserving this intangible cultural heritage. Enshi Yulu, one of China's oldest steamed green teas dating back over a thousand years to the Tang Dynasty, is represented with Tang-style architecture and ethnic Tujia and Miao clothing, capturing the era's essence. Duyun Maojian showcases the daily life of the Buyi and Miao people in the tea fields of Guizhou, with a poetic inscription from Mao Zedong, adding historical value. Zhengshan Xiaozhong, the original black tea from Wuyi Mountain, is illustrated with Wuyi's iconic landmarks and references to 16th-century European aristocracy, reflecting its historical export legacy.

This collection isn't just about tea; it's about bringing the rich stories, cultural heritage, and artistic beauty of China's tea history to life. The eco-friendly packaging, with easy-to-open aluminum seals, ensures the tea's freshness, while the non-transparent canisters protect the leaves from light, preserving their flavor over time. Compact and convenient, these cans are perfect for storage and on-the-go enjoyment.

By combining traditional Eastern aesthetics with a fresh, contemporary hand-drawn style, this collection appeals to all ages, making Chinese tea culture accessible and inviting to the younger generation. It offers a visual delight while promoting the heritage and elegance of Chinese tea.

Credits

Chen Ting
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