2024 | Professional

MUSE Design Awards Silver Winner

DRAM5

Entrant Company

VCLUB LIMITED

Category

Packaging Design - Wine, Beer & Liquor

Client's Name

Country / Region

United Kingdom

DRAM5 draws inspiration from the fusion of science and art. The unique pear-shaped design combines the rotating dynamic beauty of a laboratory triangular beaker and a spinning top, ensuring that the bottle embodies the stability in terms of function and presents the diamond-cutting-like refractive beauty through the change of light and angle when rotating.

The outer packaging innovatively adopts mystery boxes. Consumers have no ideas about which kind of Single Malt Scotch Whisky will be in the package, adding a surprise to the packaging and making the unboxing process full of ritual and fun to explore. Once unboxed, each bottle stands elegantly on its own. When all five bottles are displayed side by side, the vibrant colors create a strong visual impact reminiscent of pop art, enhancing the overall visual appeal of the whisky collection. The flavor turnplate included in the package allows users to understand that whiskey has a rich variety of flavors, and rotating the bottles increases game-like fun in the party when they drink with friends.

Besides, the bottle body is made of glass and the bottle cap and base are made from ABS plastic, which ensures overall durability and makes material recycling sustainable, further reducing carbon emissions and resource consumption in the production process.

Credits

Etherway Studio
Ether Fu
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