2024 | Professional

MUSE Design Awards Platinum Winner

Organic Honey Series Packaging

Entrant Company

Taiheshengshi(beijing ) Advertisement Media Co.,Ltd/ Li Li

Category

Packaging Design - Health & Wellness

Client's Name

Country / Region

China

The organic honey series packaging, rooted in a deep understanding of natural beauty and healthy life, strikes a balance between aesthetic appeal and practicality.

The overall packaging is designed as a gift box, making the product a better present choice. The packaging features the visually 3D patterns of vibrant plants, hard-working bees and lush forests, which suggests that the honey is pollution-free, purely natural and high-quality, while also aligning well with the product positioned as a healthy food. Meanwhile, the dark green as the main color not only symbolizes liveliness and health, but also creates a natural atmosphere, further emphasizing that the honey originates from pure ecological environment.

The transparent glass bottle visually shows the golden honey inside to stimulate consumers’ desire to buy, and allows users to easily observe the remaining amount, enhancing the convenience of use. In addition, the UV printing process is introduced to depict bees and flowers on the bottle, improving the overall artistic charm.

In terms of material selection, the outer box utilizes eco-friendly rice straw paper, which is degradable and renewable. This reflects the brand’s commitment to environmental protection, further highlights the premium quality of the purely natural product, and encourages consumers to pursue a healthier and greener lifestyle.

Credits

Li Li
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