HE TU XIANG YU - INHERITANCE SERIES

With the concept of "inheritance" introduced, the design unfolds into multidimensional thinking, encompassing the transmission and continuation of culture, knowledge, skills, and values.

The brand’s tea, deeply rooted in history, features packaging design that integrates the antiquity of bronze vessels, the grandeur of ocean waves, and the majesty of mountains. Each element carries cultural depth and diversity. This design not only safeguards cultural continuity but also uses unique visual language to evoke cultural resonance in consumers, enhancing brand identity and a sense of belonging. The traditional craftsmanship of tea is showcased through illustration design. Upon opening the outer box, the vivid illustrations immediately capture the eye, further reinforcing the consumer's impression. This effectively communicates the brand’s commitment to both the inheritance and innovative development of its craft within the industry. The design of this metal plaque is inspired by the essence of ancient Chinese bronze vessels. It cleverly incorporates the patterns of bronze artifacts, blending their unique charm with modern aesthetics, aiming to inherit and promote the profound heritage of Chinese tea culture. In the design, we used embossing techniques, with every detail meticulously crafted to achieve perfection. This process not only imparts a rich texture and three-dimensionality to the metal plaque but also allows the characters "inheritance" to reveal unique charm and quality in the interplay of light and shadow. The design of this metal plaque not only symbolizes the quality of the tea but also serves as a transmitter of the tea culture spirit. We believe that every leaf of tea carries nature's gifts and human warmth, and this metal plaque acts as a bridge connecting the past and the future. It allows more people to experience not only the aroma of the tea but also the timeless cultural heritage and charm. The design of the tea gift box's back label and stickers combines high-end refinement with cultural depth, perfectly merging traditional and modern aesthetics. The overall design is executed with exceptional precision, showcasing ingenuity and adding extraordinary texture and taste to the gift box.