2024 | Professional

MUSE Design Awards Gold Winner

HE TU XIANG YU - HE SERIES

Entrant Company

VERTICAL DESIGN

Category

Packaging Design - Retail

Client's Name

Country / Region

China

This tea gift box design aims to showcase the profound heritage and unique charm of Chinese tea culture through a clever blend of tradition and modernity. The design inspiration comes from the harmonious beauty of Tai Chi's yin and yang, the auspicious symbolism of the dragon and phoenix, and the spirit of "harmony" advocated by the tea ceremony. It strives to convey an artistic sense of nobility, elegance, and harmonious coexistence in every detail. Fusion of Classical and Modern: The gift box features a dark wood background, providing a stable and grand tone for the product. It is adorned with luxurious gold and blue decorations, showcasing a perfect blend of classical charm and modern aesthetics. Gold symbolizes nobility and splendor, while blue represents tranquility and depth. The interplay of these colors creates an elegant atmosphere that transcends time. Dragon and Phoenix Bringing Auspiciousness, with Deep Meaning: The central dragon motif, powerful yet graceful, is surrounded by clouds and wave-like lines, symbolizing the dragon's global dominance and favorable weather. Above the dragon, the gold characters "Dao and Harmony" not only interpret the brand's philosophy but also pay tribute to the tea ceremony spirit, representing the pursuit of harmony between the mind and nature, and between individuals and society. By using illustration design techniques, the gift box patterns become more vivid and lively, resembling exquisite scrolls unfolding before the eyes. This not only enhances the box's visual appeal but also complements the brand "HE TU XIANG YU", together conveying a beautiful vision of harmony and auspiciousness.

Credits

Chief Designer
LIANGPING CHEN
Photographer
LIANGPING CHEN
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