Monochrome

Sieg is a Japanese style chain salon brand in Taiwan. As it is popular for influencers to come and as the popularity of influencers is raised, the space of their appearance become like a cat walk stage,become less is more. To design their new concept store with a fresh new look, having female as majority of customers, they pursuit a soft and clean look for customers as they like to take photos after hairs are done. The main colour picked for a monochromatic effect is garish-white, with combination of different textures such as mineral paint, spray paint and abstract floor finishes to create a tone on tone look. The curve walls is designed to soften the rectangular space and make space more feminine . Custom-designed rounded edge double mirrors are standing in the centre as a feature to create a focal point. The lighting of mirror is specially designed which is perfect customers’ photo taking backdrop. Japanese text embossment on wall to emphasis their Japanese aesthetic standing out from the crowd. This salon space is minimal in design and yet strongly speak the new trend of style , color and attitude of itself.