BLIZZARD & BURGERS Shanghai Burger Store

The DQ's BLIZZARD & BURGERS burger store, designed by the INGROUP team, is a vibrant fusion of brand identity and consumer experience, embodying the "feel the fun" concept. The space, dominated by bold red and silver hues, integrates modern American style with playful brand symbols, creating a visually dynamic and engaging "dining park."

A standout feature is the interactive design elements, including a powerful hammer, swing chair, and rotating wooden cow, encouraging visitors to not just dine but also engage with the space. The store's iconic exterior, marked by its red-silver color scheme and giant burger billboard, acts as a beacon, drawing customers in.

Inside, the two-floor layout emphasizes openness, with wood and metal materials adding warmth and modernity. The first floor serves as an exclusive dining area with bright colors and soft lighting, while the second floor features a rotating wooden cow device, a nod to the store's signature Angus beef burgers.

The design cleverly navigates challenges like a narrow staircase by incorporating a futuristic ladder, enhancing the spatial experience. INGROUP’s thoughtful approach ties the brand’s spirit to every detail, creating a unique, dopamine-charged dining environment that promises both culinary delight and emotional satisfaction.