2020 | Professional

MUSE Design Awards Gold Winner

kelagusi oden hat

Entrant

Shandong veikao Advertising Co., Ltd

Category

Packaging Design - Prepared Food

Client's Name

kelagus

Country / Region

China

It is a newly established instant food brand that mainly for young consumers. We boldly adopted the innovation of hat structure and shape. we subvert the traditional cognition of the whole industry and consumers on the traditional convenient fast food packaging. New packaging materials can be reused, and other fast food products can be used as brewing containers, reducing environmental pollution. Flat simple geometric changes increase the visual expression of difference, brand name and product features stand out.Let consumers in the monotonous fast food more interactive fun.

Credits

designer
gaowei xin
designer
yuerong liu
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