2024 | Professional

MUSE Design Awards Gold Winner

DR ETERNAL RING Collection

Entrant Company

DR Corporation Limited

Category

Fashion Design - Jewelry

Client's Name

Country / Region

Afghanistan

DR ETERNAL RING Collection draws inspiration from the romantic legend of the concentric lock and is the love token carrying the couples' eternal determination. The catch combines the brand logo with the auspicious Chinese flowering crabapple pattern and traditional Chinese concentric knot that symbolizes love. Such combination expresses that the couples have mutual affinity and will never part, and perfectly accords with DR's values of The One & Only. Besides, the combination of these elements inherits the romantic aesthetics of the ancients and integrates the fashion and personality of modern young people.

DR ETERNAL RING Collection adopts a twofold catch creatively to concretize the "lifelong" promise. It cannot be disassembled once the catch is fastened, implying that the promise is irreversible, which greatly caters to users' pursuit of love and conforms to the brand's love values. Moreover, the couples need to work together to embed the concentric knot into the Chinese flowering crabapple pattern, which endows the true love with a sense of ritual and wishes them a happy marriage, creating a unique and eternal romance in their hearts.

DR ETERNAL RING Collection has various styles such as Eternal Bracelet, Star Bracelet, Violet Blue Bracelet, etc. Different designs and crafts of diamond insetting have unique visual effects and love meanings. It adopts CNC5G tube drawing technology, with CNC ensuring the precise parameters of structure details, and 5G hard tube drawing ensuring the tension and safety of diamond insetting.

Credits

DR Design Team
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