2024 | Professional

MUSE Design Awards Silver Winner

Upward Bound

Entrant Company

YTU Design

Category

Interior Design - Exhibits, Pavilions & Exhibitions 

Client's Name

Country / Region

China

For commercial spaces, the user experience and the display of the brand image are crucial. The elevator, as an indispensable part of a building, carries the transportation task like blood does in the body. We hope that within this realm, whether ascending or descending, every form of space can exhibit stable and orderly growth. Here, people should be able to resonate emotionally with every object. The elevator will become a graceful dancer, breaking established boundaries, extending the orderliness of the space infinitely, forming an open whole, making every person who steps into this place a bridge connecting each other and exploring discoveries. Above the residence, we have retained a bright and open space, which we call the "central void." The designer has re-planned the flow route of the second floor through the staircase, introducing natural light, making the space more transparent, and creating a visual effect of "small windows shining brightly." The experience paths of two showcase elevators form the core of the entire exhibition hall; the designer chose not to merge them with the staircase but placed the elevators on the main traffic line. This layout makes the space more flexible, creating multiple experience paths, endowing the limited space with more interest. The platform on the second floor is like a time tunnel, with red geometric blocks dancing between reality and illusion, captivating and stimulating people's desire to explore.

Credits

Fan Bufan
Yan Zhensong
Ye Huiting
Li Huiling
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