2024 | Professional

MUSE Design Awards Silver Winner

Raffiné Buying Shop

Entrant Company

Gin Song

Category

Interior Design - Retails, Shops, Department Stores & Mall

Client's Name

Country / Region

China

This clothing store is a masterful expression of the Wabi-Sabi philosophy, transforming a 285-square-meter space into a harmonious blend of simplicity and elegance. The design seamlessly integrates natural materials like diatomaceous earth with the reflective brilliance of mirrored stainless steel, the solidity of marble, and the delicate haze of Changhong acrylic. The result is a fluid, artistic environment where every element plays a role in creating a serene, contemplative atmosphere.

Upon entering, customers are transported to a peaceful realm, far removed from the chaos of everyday life. The store exudes a sense of calm and sophistication, with each space carefully curated to provide an exceptional shopping experience. The open and organized exhibition area allows the clothing to take center stage, presenting fashion in its purest form and enabling customers to effortlessly connect with the trends and styles on display.

The fitting area serves as a private, intimate stage, where soft lighting and a welcoming ambiance encourage customers to embrace their individuality. Here, they can see themselves transformed, appreciating every detail of their appearance as they step confidently into the fashion spotlight.

The rest area, a tranquil oasis, offers a moment of relaxation and reflection. Whether enjoying a cup of tea, reading a book, or engaging in conversation, customers are invited to pause and refresh in this tranquil space. The store’s design transcends mere functionality, creating a deeply immersive experience that nourishes both body and soul. Each visit becomes a journey of personal discovery, where peace and beauty are found in the smallest details.

Credits

Chief Designer
Gin Song
Project Area
285 ㎡
Design Cycle
2023.5-2023.8
Main Materials
Diatom Mud, Mirror Stainless Steel, Changhong Acrylic, Marble
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