2024 | Professional

MUSE Design Awards Gold Winner

Qiao Di M7

Entrant Company

Jiangsu Huaihai New Energy Vehicle Co., Ltd.

Category

Transportation Design - Electric Vehicle

Client's Name

Country / Region

China

Amidst the growing homogenization of the electric leisure tricycle market, the QiaoDi M7 stands out with its design philosophy tailored specifically for women and its superior performance. It addresses the lack of travel solutions designed to meet women’s aesthetic preferences and ergonomic needs, while showcasing its unique appeal in multiple aspects.

The QiaoDi M7 features a rounded, vintage-inspired body design, reminiscent of the graceful bloom of a flower. This symbolizes that every woman, like a flower, can blossom beautifully and be nurtured with care. Floral elements are subtly woven into the overall design, resulting in smooth, feminine lines that establish a unique brand identity and design language. The color scheme draws inspiration from the vibrant tones of Dunhuang frescoes, seamlessly blending with modern color trends. This combination showcases both youthful vibrancy and timeless elegance. With an automotive-grade paint finish, the colors are striking and long-lasting. The vehicle’s decorative patterns are derived from the caisson motifs found in Dunhuang culture, redesigned to add a touch of classical beauty to the design.

To meet the specific needs of female riders, the QiaoDi M7 prioritizes comfort. Its frame and suspension system are custom-designed based on the average height and weight of Chinese women, ensuring optimal comfort during rides. The vehicle is equipped with Huaihai's fourth-generation ultra-quiet power system, delivering powerful yet smooth performance that enhances the overall riding experience. Additionally, the M7 boasts an IP67 water resistance rating for its electrical and structural components, and features a triple braking system—lever, foot, and hand brakes—allowing for greater stability and safety in various scenarios.

Credits

General Manager
Pengfei Yang
Deputy General Manager
Haijian Li
Head of CMF Design
Tiantian Tian
Director of Technology Research and Development
Yongkang Zhang
Director of Project Research and Development
Jianxin Wang
R&D Engineer
Fan Yang
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