2024 | Professional

MUSE Design Awards Gold Winner

"Rejoice in Mid-Autumn, Embrace Wellness Immediately"

Entrant Company

Shanghai Ximalaya Technology Co.,LTD

Category

Packaging Design - Retail

Client's Name

Country / Region

China

This Mid-Autumn Festival gift set is centered around the concept of environmental protection, utilizing degradable paper-plastic materials that meet the requirements of sustainable development. It creatively presents the Himalaya brand's IP image of "Happy Cat Hugging the Moon."

This unique gift box is not just a packaging container; it's also an artwork capable of secondary creation. Users can add personalized colors through their own painting, thus endowing the Happy Cat figure with more emotional value and finding relaxation and joy in the process of creation. This interactive design makes the dissemination of corporate culture more vivid and engaging.

Inside the gift box, there are four Mid-Autumn mooncakes, an exquisite incense for aromatherapy, as well as an eye mask and neck pillow designed specifically for rest. These items are not only part of the festival celebration but also reflect the modern pursuit of a healthy lifestyle. Whether it's savoring the mooncakes, using the incense to soothe the mind, or wearing the eye mask and neck pillow to enjoy a moment of tranquility, they all serve to convey the warmth and care of the festival while also reminding everyone not to neglect self-care amidst their busy lives.

This product aims to allow people to enjoy traditional customs during the Mid-Autumn Festival while also paying attention to their physical and mental health. It not only conveys the joy and blessings of the festival but also integrates multiple elements such as environmental protection, health, and cultural heritage, reflecting the warmth and social responsibility of the brand. Through such designs, Himalaya hopes to establish a deeper emotional connection with consumers and encourage everyone to participate in the co-creation of the brand story, jointly promoting society towards a greener and more harmonious future.

Credits

Feng Zhiliang
Zhang Xiduo
Wang Jiaqi
Wang Mengmeng
Li Junhe
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