2024 | Professional

MUSE Design Awards Gold Winner

Buyjojo

Entrant

Guangzhou Daydream Technology Co.,Ltd.

Category

Product Design - Personal Care

Client's Name

Country / Region

China

Buyjojo, the first product from the sex toy brand Daydream, adheres to the brand’s core definition and philosophy, as well as embodies the pursuit of a dreamy and wonderful lifestyle. The primary target group for this product is young women, who naturally have a fondness for pink and associate white with safety and cleanliness. Consequently, Buyjojo features a pink design with areas in contact with the skin wrapped in transparent silicone over a white inner layer. This approach not only satisfies users’ color preferences but also ensures the product’s aesthetic appeal and hygiene. These thoughtfully designed details not only enhance the user experience but also reflect the brand’s profound understanding and respect for its users' psychological needs.
Currently, many companies in the market are attempting to "de-sexualization" adult products, aiming to make them appear more widely accepted and mainstream. However, in practice, they often struggle to find a reasonable balance among appearance, functionality, usage scenarios, and target user demographics.
In contrast, Buyjojo ensures a harmonious integration of these four key elements in its design. Drawing inspiration from the banana—a symbol with clear sexual connotations—Buyjojo cleverly blends subtle expression with deeper exploration. This approach evokes a sense of enlightenment when people realize it is a sex toy.
Buyjojo also places a strong emphasis on sustainability and environmental factors by selecting liquid silicone, 0-degree silicone, and ABS plastic as its primary materials. These choices not only enhance the product's usability and safety but also reflect the brand’s commitment to sustainable development, offering consumers a greener and healthier option.
Sexual satisfaction is a component of overall well-being. This product not only assists adults in gaining a better understanding of their bodies and sexual needs, thereby raising sexual health awareness, but also helps alleviate stress and improve mood, positively impacting mental health.

Credits

Lin Shaoru
Hong Dongyang
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