Iron Rose X Dopamine Colors Youth

The Iron Rose Music Festival is the most magnificently international music festival in Taoyuan City.Over 30,000 people participate in this musical ceremony annually. This musical event has invited numerous singers and bands with various music styles to perform on the stage. There is always a unique theme and program prepared for this yearly musical ceremony.



In 2020, the Iron Rose Youth was born to be representative of the Taoyuan Iron Rose Music Festival. This icon means the new youth who demonstrates bold and imaginative music styles. They might be a rebellious generation, but they dare to break the rules, express themselves, and create a new trend.



The music festival provides a stage for musical creations, and the Iron Rose symbolizes vitality, hope, and dreams. Therefore, in 2024, we will present the Iron Rose Youth in a new style, centered around "Delulu is the solulu"!



"Delulu is the solulu" is a slang created by Generation Z, meaning "dare to dream and maintain a positive attitude; everything is possible!" Therefore, in our visual design, we have used dopamine color schemes with a vibrant, rich, and pop culture-inspired style to bring positive energy to the music festival!



The Iron Rose Music Festival highlights that Taoyuan City is visionary and advanced, and encourages the youth to use music to create new trends year by year on this land!