2024 | Professional

MUSE Design Awards Gold Winner

Changjianghong Huangtan High Mountain Organic Tea

Entrant Company

Sichuan Yibin Plastic Packaging Materials Co., Ltd

Category

Packaging Design - Retail

Client's Name

Country / Region

China

This tea packaging, adhering to the concept of environmental protection and sustainable development, the outer box design is made of pressed tea dregs, which not only realises the reuse of waste tea dregs, but also subtly demonstrates the natural attributes of tea, so that the packaging itself has the dual value of practicality and display. The tea cake box uses recyclable PET to show a more realistic and vivid tea soup form, and on the basis of minimising printing, it is paired with a metal tea handle, which effectively enhances the quality of the packaging. As a well-known tea brand in the Yangtze River ecological basin, CKH has always been adhering to the concept of sustainable development in the hope of guiding consumers to pay attention to environmental protection and enjoy a green quality of life.

Credits

Zhou Shuang
Wang Chuanlong
He Ting
Liu Chunlei
Zhang Lianqing
Lv Yinhong
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