Yili Iceology Pineapple & White Peach Ice Bars

The Yili Iceology Pineapple & White Peach Ice Bars packaging has been reimagined to break the mold of traditional ice cream bar visuals. The design captures the essence of real fruit in a striking, unconventional form—because we believe fruit-based ice bars should mirror the natural beauty of the fruit itself. The vibrant blue aurora background, combined with dynamic ice shards streaking across the sky, evokes a sensation of refreshing coolness. These ice bars appear to rise triumphantly from layers of frost, symbolizing the bold emergence of fresh, authentic fruit flavors.



The packaging reflects the core of the product: a perfect blend of real fruit purée encased in an innovative and dynamic form. The use of pearlescent film amplifies the brightness and coolness of the design, creating a visually stunning and attention-grabbing effect. This not only captures the youthful, energetic spirit of the brand but also conveys the intense, cool, and refreshing experience that the product promises.



The central fruit-shaped ice bar image acts as a powerful visual symbol, challenging the conventional expectations of ice cream bars and introducing a playful, yet authentic new take. As consumers look for products that connect with their personal identity and style, this packaging taps into their desire to stand out and embrace a unique, bold image.



Yili Iceology has long communicated a brand ethos centered on energy, refreshment, and youthfulness, promoted through partnerships with sports like basketball, beach volleyball, skateboarding, e-sports, and collaborations with pop culture icons such as Marvel. The packaging upgrade is a key step toward appealing to the new generation of consumers, updating the brand’s image while staying true to its core values.



The new design not only enhances shelf appeal but also delivers on a deeper, more emotional level—inviting consumers to experience the ultimate in refreshment and coolness, both inside and out. The bright, modern packaging is an instant eye-catcher, ensuring the ice bars stand out on the shelves. The visual playfulness combined with the promise of genuine fruit flavor connects with the spirit of summer, inspiring consumers to embrace their inner cool.