2024 | Professional

MUSE Design Awards Platinum Winner

KING & QUEEN Necklace

Entrant Company

DR Corporation Limited

Category

Fashion Design - Jewelry

Client's Name

Country / Region

China

KING & QUEEN Necklace draws inspiration from the traditional Chinese wedding pattern, the flying dragon and phoenix, representing sacredness and majesty as well as luck and harmony respectively, which conveys good wishes for the couples' harmonious and happy marriage. The 13.14-carat heart-shaped diamond pendant carried by the dragon and phoenix together implies that the couples have a lifelong love and company, which satisfies the females' emotional needs for love. The dragon scales and phoenix feathers inlaid with diamonds make the dragon and phoenix brilliant. The integration of traditional and modern romantic aesthetics shows the romance of China's high-end wedding jewelry and reflects DR's values of The One & Only.

KING & QUEEN Necklace adopts an innovative soft and fine keel ringlock technology, with every two sections of the necklace body as a group, to improve flexibility and make the dragon and phoenix more vivid and elegant, implying that true love is unbreakable and unswerving like the ancient Chinese golden soft armor. Besides, it has an ergonomic curved surface to fit perfectly to the curve of the shoulder and neck, making it more comfortable and safer. The rotating screw buckle adopts fine micro-carving and polishing technology to carve a vivid dragon and phoenix totem, echoing the necklace body and presenting a harmonious and balanced visual effect.

With the auspicious and harmonious pattern of the flying dragon and phoenix, KING & QUEEN Necklace expresses that the couples witness the beauty in the rest of their lives together, which arouses the emotional resonance of consumers and conveys the eternal emotional value of love, deepening DR's value proposition of "love".

Credits

DR Design Team
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