2024 | Professional

MUSE Design Awards Silver Winner

Sensation Series

Entrant Company

ERAL FASHION

Category

Fashion Design - Other Fashion Design

Client's Name

Country / Region

China

The Urban Commuter Series down jackets are tailored specifically for urban women, combining quality, comfort, and fashion to meet the high demands of everyday commuting. This collection features clean cuts infused with fashion-forward designs, using textured fabrics that emphasize both feel and appearance. Cleverly pieced together with straight-fill materials, these jackets offer a diverse look.

The core highlight, "Quiet Luxury," blends classic elements of trench coats and blazers. Leather accents and cord detailing are perfectly matched, offering both elegance and practicality. Functional linings and multi-scene adaptability highlight feminine charm and strength, bringing a fresh perspective to professional wear and showcasing the beauty of resilience. Made from premium goose down, meticulous details like taped edges on the hood and carefully crafted pockets enhance the design, while cord detailing gives the hood a structured shape, boosting the overall presence. The simple, slimming silhouette is highly inclusive, distinctive, durable, and fashionable.

Textured fabric panels display the fashion-forward nature of the down jacket, while the graphene inner lining efficiently retains warmth. With 3D tailoring for precise shaping, handmade grid stitching, and a versatile two-in-one design, the jacket features drawstrings and belt adjustments to adapt to different needs. The double-layer straight-fill fabric minimizes down leakage, and the German Kusters calendaring technology ensures a refined sheen and down-proof performance. The heat-retaining inner lining, embossed with urban motifs, is anti-static and quick to warm, with upgraded far-infrared heating functionality. The "Space-Time" fabric is windproof, waterproof, heat-retaining, anti-static, and wrinkle-resistant, effortlessly adapting to multiple scenarios.

Credits

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