YanCheng Chao Jiandai Art Village

This art village environmental renovation project aims to enhance social media engagement through the fusion of art and environment while promoting economic development. The designer selected renowned oil paintings, particularly works by Van Gogh and Monet, as the theme for the wall murals. A total of 11,000 square meters of oil painting murals were created, transforming the village into an international oil painting art village. Additionally, the designer renovated unused buildings in the village to create comfortable accommodation spaces and established a visitor farm offering agricultural experiences and local cuisine. Following the project’s completion, the oil painting murals became popular on social media, attracting large numbers of tourists and boosting the growth of accommodation, agricultural and dining businesses, providing employment opportunities for the villagers. The project not only effectively preserved the natural environment and resident lifestyle but also achieved economic benefits and empowered the rural community through increased economic returns and job creation.