2024 | Professional

MUSE Design Awards Gold Winner

Sunday

Entrant Company

Shenzhen Jujin Paper Packaging Co.,LTD

Category

Packaging Design - Non-Alcoholic Beverages

Client's Name

Weiss Qiu

Country / Region

China

Sunday, the packaging of floral tea adopts a unique seven-sided box design, symbolizing every day in a week. The selection of different floral teas represents the varied emotions encountered throughout the day. Choosing a different tea is akin to opening the door to different moods, imparting unique emotional value to the ordinary moments of daily life. Each time it is opened, it signifies anticipation and wishes for a new day.
The unique seven-piece box is formed through one-paper-folding, easy to assemble. Without the need for rigid cardboard or glue, it is both simple and ingenious, with safety and environmental friendliness. Besides, the serrated edges allow for easy tearing, infusing a distinctive packaging ambiance into the tea experience. While drinking, users also receive delicate bookmarks as an independent emotional symbols. Whether for personal enjoyment or sharing with others, this design holds significant collectible value, providing a rare and valuable emotional interaction experience.
The packaging uses the industry-leading 3D hot stamping enhancement technique and tactile UV technology, vividly presenting a high-quality appearance through digital embellishment printing. The distinct and lifelike effects create a visual feast for users, coupled with exquisite and delicate tactile sensations, shaping a realistically replicated texture. This combination establishes a unique packaging differentiation, transforming it into not only a carrier for floral tea but also an aesthetically designed work that seamlessly merges artistry and practicality.
This design takes the form of natural flower as the visual core, with several petals unfolding on the side to create a blooming flower. The exquisite craftsmanship brings it to life, resembling a delightful touch of springtime indoors during the moments of enjoying tea, bringing a sense of tranquility to the living space. The soothing atmosphere conveyed by the packaging infused with natural beauty is not only a reflection of a fervent attitude towards life but also an optimistic expression of emotions.
Sunday is committed to promoting environmentally friendly packaging design. By utilizing SCODIX environmentally friendly resin oil and adopting glue-free design, it aims to minimize the environmental impact during the production process.

Credits

Weiss Qiu
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