2024 | Professional

MUSE Design Awards Gold Winner

BBC Earth Experience

Entrant Company

Tinker imagineers

Category

Interior Design - Exhibits, Pavilions & Exhibitions 

Client's Name

Moon Eye Productions

Country / Region

Netherlands

For over two years, Tinker imagineers teamed up with world-class players Moon Eye Productions, Live Nation (UK) and BBC studios for BBC Earth Experience. A top-notch immersive attraction offering visitors the chance to experience the extraordinary diversity of our planet. Tinker imagineers was responsible for the experience design and audiovisual design. In March 2023, a venue opened in London, and later that year, in October, the BBC Earth Experience Melbourne saw the light.

Visitors take a majestic 360-degree audio visual journey as they marvel and explore iconic landscapes and connect with mesmerising animals on this epic adventure bringing environments to life. From fireflies putting on a spectacular light show in North America, to snub nosed monkeys huddling together to stay warm in Asia, and hungry hamsters fighting to keep their food in Europe, visitors get to experience our seven continents in all their glory, like never before. Featuring footage from the BBC series Seven Worlds, One Planet, including bespoke Sir David Attenborough narration.

Footage, including new material, is projected on multiple multi-angle screens using the very latest digital screen technology. More than 60 ultra large projections simultaneously show the stories. These projection screens are arranged around the visitors in three main areas. Visitors can walk around and discover the stories from multiple perspectives.

This ground-breaking new London attraction offers a transformative experience that allows audiences of every age to feel like they have stepped into the natural world. Losing themselves in boundless wonder as they travel to far flung places. The sustainability-focused design uses recyclable and reusable materials, LED projectors powered by renewable energy, and cotton screens repurposed after use.

Credits

Client / Producer
Moon Eye Productions
Experience design / Audiovisual design
Tinker imagineers
AV content
BBC Studios
Production
Live Nation (UK)
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