2024 |

MUSE Design Awards Gold Winner

Shenzhen Zhongzhou Bay C Future City Huanying Cinema

Entrant Company

Guangdong Seer Design Institute Co., Ltd.

Category

Interior Design - Sports / Entertainment

Client's Name

Wanda Cinemas

Country / Region

China

The Huanying cinema in Shenzhen, a pioneering brand from the southern hemisphere, offers a cinematic experience where softness meets strength, and rigidity blends with fluidity. This dynamic interplay creates a vibrant, inviting space that draws inspiration from the cosmos. From the moment visitors step into the lobby, they embark on a journey of curiosity and wonder, guided by the theme of "stars."



The lobby design integrates star-inspired patterns and sensory elements, injecting energy and life into the theater. A unique silver-gray aluminum plate with line textures, coupled with perforated shapes, projects a celestial vision from "point to surface," creating a visual effect of a star column. This design choice brings contrast and depth, while the "Bright Stars" motif extends through corridors, enhanced by decorative artwork and stylish benches that elevate the space with an artistic aura.



Each cinema hall within Huanying boasts a distinct design, offering a unique sensory journey. In the monochrome hall, a bold "red and blue" color palette creates strong visual contrasts, with zigzagging lines and lighting working together to evoke a "cool" aesthetic. The thoughtful use of sequence changes and lighting harmonizes elements of separation and cohesion, resulting in a space that balances artistic expression with spatial tension.



Another hall presents the theme of "orbiting the Milky Way," where the design mirrors planetary motion and expands spatial imagination. Breaking the boundaries of time and space, this hall delivers a cosmic feast for the senses. The children’s hall, full of vibrant colors and playful geometric shapes, turns the space into a lively "living room" for young minds, with "swinging" walls adding fun to the experience.



The VIP hall, with its European-style elegance, boasts black seating that exudes understated luxury, offering an atmosphere of refined sophistication. Finally, the main IMAX hall, inspired by the "Southern Cross," embraces an arc-shaped design that stretches towards the Shenzhen waterfront, delivering a truly unique spatial experience.

Credits

Project Location
Shenzhen Zhongzhou Bay C Future City Plaza 2-4 floor
Design Company
Guangdong Seer Design Institute Co., Ltd.
Chief Designer
Yu Jianwei, Li Gefeng, Lu Shunxiang
Project Area
5299.9㎡
Design Cycle
2021.08 ~ 2021.11
Completion Time
2022.12
Main Materials
Aluminum veneer, Slate, Brick, Glass, Inorganic Coating, Flame Retardant Fabric, Flame Retardant Wall Carpet
Client Name
Wanda Cinemas
Photographer
Sammy
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