Sephora Future Concept Store

The store is not only Sephora’s first future concept store in China, but also a window to showcase Sephora’s cutting-edge digital technology. The store adopts an open layout to optimize space utilization, and adds an interactive areas, which greatly improves customer satisfaction. Modern digital screens, coupled with interactive technologies such as AR and naked-eye 3D, give a sense of technology, and enhance the shopping experience. Digital intelligence including AI makeup and skin analysis enables customers to enjoy highly personalized services (e.g. Skin Manager provides targeted skin reports). In addition, the intelligent recommendation & introduction system and the interactive screens in the store allow consumers to know product information more quickly and try makeups in real time.

The application of the VR furnishings simulation system and the online 3D interior design cloud platform offers an immersive experience and improves customer engagement. VR technology enables customers to accurately experience the layout and atmosphere of the future store at the design stage, while also greatly enhancing decision making efficiency. The online 3D design cloud platform injects more openness and interactivity to the design process, contributing to higher design accuracy and communication efficiency.