2024 | Professional

MUSE Design Awards Silver Winner

Passion Companion Coffee

Entrant Company

Shanghai Moyan Brand Design Brand Company

Category

Packaging Design - Other Packaging Design

Client's Name

Country / Region

China

The gas cylinder, as a household item familiar to every Chinese person, appears very frequently. Designing the gas cylinder with a coffee theme combines the concept of "burning" with coffee’s fat-burning and invigorating properties, creating a unique and creative appearance that injects new vitality and surprise into people’s lives. The distinctive design has a strong visual impact, generating high shelf visibility. Its high recognition makes it easy for customers to identify and attract attention, and it can continue to produce marketing effects.Keep the basic shape of the gas cylinder but optimize the details to make it more rounded and smooth, adhering to ergonomic design principles. The bottle cap innovatively combines functionality with ease of rotation, addressing the issue of difficulty that women often face when opening caps while consuming products.With a compact packaging volume of less than 12 centimeters, it is easy to carry and suitable for consumption in various scenarios.













Credits

Han JianFeng
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