2020 | Professional

MUSE Design Awards Platinum Winner

MEMORIS TITANIUM

Entrant Company

Les Ateliers Louis Moinet SA

Category

Fashion Design - Watches

Client's Name

Country / Region

Switzerland

Louis Moinet invented the chronograph in 1816; we transformed it in 2020. It all began with a 100% ingenious design within which the traditional mechanism has been dissociated: automatic winding on the back, and the chronograph system on the front. This new, unique and distinctive vision makes it possible to admire the measurement mechanism at every interaction: start, stop, reset. More than 500 components had to be devised in aim to achieve this incomparable feat. Memoris design is bold and contemporary. Orange is sandwiched between two shades of blue, creating a pleasing contrast with the polished grade 5 titanium case. To highlight the mechanical aspect of the creation, the counters have been manufactured in an avant-garde entirely translucent material. The rules of comfort require harmony and attention to detail. Memoris has a particularly light case (only 31 grams) and our design studies have shown that the use of chevé concave sapphire crystals, enables optimal arrangement of volumes, while ensuring unrivalled wearing comfort. Finally, the fact that the chronograph functions are handled via a single pushpiece (at 2 o'clock) is an additional user-friendly factor for the wearer

Credits

Owner & Creative Director
Jean-Marie Schaller
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